3 Big Social Media Mistakes to AvoidApr 18, 2022
3 Big Social Media Mistakes to Avoid
Avoid these three BIG social media mistakes to make sure your business stays top-of-mind and top-of-the-game. By following some simple do's and don'ts, you'll be sure to create a powerful social media presence that will help your business thrive!
The Right Things vs All The Things (Don't Try To Do Everything)
I'm going to tell you this one thing about my experience in marketing - There are no universal secrets like "this always works" because everyone has different needs. So don't do a generic plan, it should be customized to your business.
Another thing that happens is that people try to do all the things instead of the right things. And we want to do the right things: the things that actually matter and count.
We are not trying to keep up with everybody else and what everyone else is doing.
What Your Customers Want (Don't Forget About Your VIP's Needs)
I see a lot of people on social media who just guess instead of listening to what their customers want.
They will spend time doing things I consider musical chairs; jumping from one thing that might work into another without taking the necessary steps in between those two activities.
Taking time between activities would have helped them to learn more about their audience and find out which strategy works best for them.
What are your customers asking for?
What are they looking for?
When you know what your customers want, it's much easier to create a social media strategy that is more impactful.
Don’t Fall Into the Number Vortex
The biggest smokescreen on social media is the "numbers." Don't focus on the number of followers you have. Instead, concentrate on impacting sales.
You can make sales and grow your business on social media whether you have 1 million followers or just 100.
And that's why having a strong social media strategy and the tools to implement it is essential for your business.
There are a lot of moving parts when it comes to digital marketing- so many that it can be easy to feel overwhelmed and lost. But if you focus on the basics, on doing the right things and not trying to do everything at once, you’ll be well on your way to seeing better results. So what are those “right things?” Well, that depends on your business and your customers. But some general principles to keep in mind are making sure you know what they want, catering to your audience's needs, and avoiding the number vortex. Ready for a social media plan that will knock your socks off? Ask us how we plan our social media for 3 months in 2 days.