Hey fellow entrepreneurs, welcome to the Buckets and Boone Gates Studio with Kim White, Jill Olish, and many other brilliant entrepreneurs. Determined to solve world problems for entrepreneurs, this community is changing how we look at the big things we do on our business adventure and sharing from their own lives ways to protect our time, money, and bandwidth. This show is designed for you, the entrepreneur to hear behind the scenes stories of real business people across the globe and learn what is possible for you. Keep listening to join today's juicy conversation with Kim and Jill. Welcome to the Buckets and Boongates studio. I am Jill Olish and I'm joined by the fierce Kim White. Kim, thank you for doing the podcast with me today. Always a pleasure, Jill. I love podcasting with you. It is a good time. If your marketing plan feels like wearing someone else's clothes, this episode is for you. We're talking about marketing that's actually feeling like it's for you and fits in your sexy life. Can we talk a lot about doing the right things in the right order and slow down to speed up? These can apply to our marketing. Can you take us through a time when your marketing was, we'll say, misaligned? I can take you to lots of those places. You know, you don't need to be everywhere. This is one of the lessons I think that was hard to learn, but it was good. You need to be where you can show up consistently as yourself. I think we try to follow other people. lot of times when we think something is working well and we try to repeat it and it's not us so i think you know one of the things that i tried to do was um show up every day for videos and i don't know if you know you listening have ever done camera ready stuff but being camera ready every day is hard because you don't have a chance to kind of take a break You always have to have hair done and makeup done and, you know, those kind of things for being camera ready because you never know where that's going to show up. I think one of my biggest marketing mistakes was forcing myself to do something that was, you know, and I do think we force ourselves to do things that are scary. Like I want to say uncomfortable. But when you force yourself to do something when you don't really have the time for it, I think my business suffered from it because I was doing really the wrong thing. I was doing the wrong thing. Our client roster was already full. And, you know, what was I doing them for? What was I marketing for? And I think that's a question everybody needs to ask for the alignment part is why am I doing this marketing? What is it that... you know, that I'm doing it for, who am I doing it for? Because if you're not able to actually help them, what are you doing? So that was me that I'm just going to say out loud. That's my confession. I dreaded every day whenever I had to go live, I dreaded, you know, the getting ready. I didn't want to be ready every day. And I really did have that feeling of overwhelming and total burnout, but yeah, when I realized this isn't me or my season. I think that that was a really important change and shift in what I understood about marketing. Yeah. I like that. It doesn't always have to be that it doesn't fit with us as a person, but it can not fit with us in a season that we're in. And that's where I'm at now where I'm getting ready to take some time off to grow my family. So like I was posting every day, you know, they were static posts and now I'm trying to shift. I'm like, I had this realization that this isn't fitting anymore because with what I do so how is me taking time away reflected in me showing up now in this way and does something need to shift so I had that um that seasonal perspective of you know this isn't my season to be doing this and really looking at my capacity and how much I could handle would I forget to reschedule posts since I had so many going out so um Can I add to that a sexy marketing campaign goes with a sexy business. If you're struggling and dreading every single day of what you're trying to do marketing wise, you're not making it sexy. It's not really helping your business because it's not helping your life. And there are times, and I'm going to say this, there are times we have to just suck it up and do things you know because there are times that things get hard but i'm talking about the ongoing dread or the ongoing i hate this when you are doing something step back and ask you know one why why is this so important to do who is it for and what is the outcome you're looking for because sexy is doing the right things in the right order for the right people And it's not killing ourselves to get it done. Because if we're showing up every day, all day, where are we spending the other time? What other time is left to spend everywhere else that we need to be? But I also love that you shared that with me, Kim, is that I didn't have to be everywhere all the time. Especially in the season that I'm going into that I could dial back as long as I was still showing up somewhere, somehow for the people I need to show up for. And people want you to show up. Remember this. If you're a solution for them, they're wanting you to show up so they can find you. But there are so many ways to be connected with people. It doesn't have to be what someone else is doing. Yeah. So sometimes we can be doing everything right by the Internet standards. Right. So it could be that we are showing up like everyone else is or we're doing our own thing. But it's sometimes wrong for our lives. If we're not having sexy marketing, we're not having a sexy business. Right. So how can we make marketing right for our lives then? So we have that sexy business and sexy life. So I think sitting down and having a meeting with yourself first is really important because it goes back to why are you marketing whatever it is? Are you just blanket marketing? You want everybody to know your importance? Are you really actually helping someone with your marketing? So these are some of the things I think about when I'm going into a marketing planning meeting. I do it first with me. I'm the business owner. I need to decide, really, is this really what we need to be doing? So how do I naturally communicate? And I'm going to say I am a talker. This is one of the things that if you don't understand like how you communicate, it's really harder to decide what the easiest lift for marketing is. If I had to write everything, you know, if I had to write and we've been open and honest about this from the beginning, our podcast feeds into our blog. But we have Amy Stevenson who writes our blogs from the podcast. She uses our words. She uses our language. But we're reaching readers by having the blog. But I'm telling you out loud, I'm not the one writing this. We would be already closed and shut down if I had to write every day. So I think that's an important thing to think about. I also think about the... the people how are they wanting the content if you're marketing to someone who is a viewer it's very hard to maybe get a reader so you have to think about you know talkers if if they're talkers they may be listeners instead of readers like you have to just go through this but talkers are podcasts and live streams and audio things Writers are the emails, the blogs, the heavy captions is what I'm going to call them. They're thoughtful, but they're heavy. They're a lot to them. Visuals. This is the other part. Video, short form content, visual carousels, anything visual. So we use what's called the Lover Method around here. It's for listeners, readers, and viewers. So L-O-V-E. LRV, and then you fill in the little words in between or the little letters. But I think it's really important. And I think when you are looking at channels or platforms or what you're going to do, think about the ones that are actually not heavy for you. If you're doing all of them because somebody told you that's the only way to win, how many people do you need for your business? Be realistic. If you had a million people come from TikTok, would you be able to even serve them? You know, would you be able to handle that kind of volume? Because the answer most likely is no. So if you're looking for, you know, more people, Look on the platform that suits you best, the platform that you naturally can handle. And what's your current life season? I mean, we've made the announcement everywhere now, I think. See, it's pregnant. That is a season in life that requires a different load for business. It's a different... needs to not be heavy. She's got to take care of this little human. She's like growing right now. So I think that's an important thing. And you talk about baby brain, Jill. I think there's something, you know, that's heavy business brain. I think when we're trying to do too much and our bandwidth is sucked out of us, we're not doing good business a lot of times. So being busy with kids, being busy with a business, being busy with our health, You know, if you've got a life season where you got to step back and, you know, change something because your health is suffering, that is not sexy to keep going if you don't step back and do that. So I think that that's important. So I guess here's the other part of this. If you pick one or two places that you're going to show up, core places, You show up there every week so that your people know you're not gone. This is another thing, too. They're looking for you to show up. But maybe that's the podcast in your email list. Maybe it's Instagram in your email. Maybe it's only YouTube in your community you built. It's better to be consistent in one place than inconsistent in five. And we've been there. Yeah, we know. We've made shifts like we've tried all the things that we realize, you know, what our capacity is not there to put our full attention on all of them. So I love that we have the flexibility to add to or to take away from what we are doing based on our season, our capacity. One thing that made it hard for me to dial it back was thinking that I should be doing the same as what I was doing, even though my life was changing is changing. So I know like I should still be able to do this amount of work. publishing, whatever that method might be. That's just sometimes how we get in our heads when something rattles us in our lives or even in the business. Say we get an influx of customers or clients that we're ready to take on, but I should still be able to have that same capacity, right? So we have to ditch the shoulds. Kim, how do you do it? How do you ditch those shoulds? One thing I will tell you is there is a shitty list that you can recognize the signs when you're doing that to yourself, because that's what we do. Most of the time, it's not anyone around us. It's us. I should, I should, I should. Well, if you should be doing it, tell me why. I think that that's an important part of even the planning meeting I was talking about. Why are you doing what you're doing? Because we get so busy running so fast, we forget what we're in business for. We forget that part. So if you recognize yourself saying, I should be on every platform. I should add this new platform. Catch yourself before you do it because it may be to your detriment. It may be to your train wreck detriment. It may cause you to lose your business because you were doing the wrong things. I should post every day. We post like randomly at this moment. I'm just going to be honest. We are very intentional with our posting because we know what we're leading to. So if you feel that pressure of I should do this every day because so-and-so does this every day, why are they doing it? Your why and their why may not be anywhere near the same thing. If you're in campaign mode, that's part of the time that you post every day. But guess what? You shouldn't be in campaign mode when you're like, you know, going through life events. It's too much. And I think it's that shitty looking and comparing to other people. So it's that, you know, I should sound like so and so. Maybe they've practiced, you know, ten thousand hours of doing something and you're you're shooting on yourself by saying I should sound like them because they sound so good. I should do this. So. I think every time you catch yourself saying or feeling that way, you should, this is a real should, you should give a replacement because I'll choose the places I can show up as myself. If you're having to pretend to be something you're not, get off of whatever it is because pretending is not going to attract your people. It's not going to. I'll post consistently not constantly. I think that's a huge lesson that every business owner has to come to the revelation of. It's not about being everywhere all the time. That's not it. It's the consistently letting your people see you in those places. And I'll sound like me and trust that my right people will find me, not I'll pretend to be something so that people will come and find me. Y'all know we make confessions around here. We do it intentionally because a lot of people won't. They want you to think they're perfect. And we're going to say out loud for the millionth time, we are not perfect. We have bumped our heads so many times. But at the same time, I was sixteen when I started my first business. Still here, still here kicking, so. Yeah. And we don't always have the ability to figure out these should conversions right off the bat, right? So it's taken, you know, I've been doing this five years now. It's taken me five years to learn to post consistently, I will post every day, then realize it's consistency, then realize I need to dial it back and now still be consistent and that it's okay that whoever is following me, I think you even called it a fan at one point when we were talking about it, Kim, like my fans will understand. the fact that i need to dial back as long as i'm up front with them and don't leave them like behind and bring them on that journey with me that i am going to start posting once a month instead or sending you an email once a month and you know you're going to see a little bit lessly here's why but i'm still around and we set up that they can trust us okay yeah so kim with this Can you share a time when you simplified your marketing, you dialed back your shoulds and started to do what you're just telling us and your results actually improved or felt lighter? So it's kind of funny because I think of one of the first mastermind groups I ever led. This has been years ago. I thought it was about marketing to everybody until I realized that everybody wasn't who I wanted in the mastermind. I wanted it to be this certain specific person. And I'll give you an example. If you're a quitter, you're not my flavor. And I don't mean dialing back things. I mean, if every time you bump your head, you're just gonna quit and go home, then go home. I'm not your girl. so tenacious is also hard-headed let me let me give the whole like thing about this that was one of the things that i realized i needed hard-headed people tenacious people who wouldn't quit when it got hard because business does get hard every time you grow and level up it gets a little harder you know gotta learn that new part and then you can do it again so i think it's important but For me, if you look at that going back then, I stopped marketing on socials and started having conversations. Within like one week, I built an entire mastermind group just inviting the right people. So it wasn't about marketing to everyone. It was about marketing to the right people. First one I did was a dozen people and it was in one week. I want you guys to hear that. I filled an entire mastermind in one week because of understanding all my effort was going to the wrong thing. My effort needed to go to those relationships and those conversations. So I think that that's a good example, Jill, to, Just to note, it didn't look like the socials. And we've done plenty of things from socials. But that particular thing I wanted to do didn't have the right why with it for socials. It had the right why with it for conversations. Yeah, I get that. For me, it's been... understanding, well, if I'm in this season of going into a pregnancy and pregnancy going to be going into labor delivery soon. And, you know, my, the people, my people that I'm wanting to connect with are probably in that same kind of boat. Are they showing up every day? No. So why am I showing up every day? So it was a lot of taking into consideration just that, who is it that I am trying to reach and what does it look like for them? Would they feel then like, out of place knowing that I'm doing more than them. And they feel like they have the should have then. So I had to really take into consideration that messaging by how I was showing up also. So we want you to have a win as you're listening to the rest of this episode. So Kim, what can we do today to shift our marketing? I think today is always the key word. So your sexy marketing homework is choose one. If you have to, if you can't stand it, you choose two. But choose your core channels based on how you naturally communicate and your current life season. Really have a meeting with yourself. Decide your minimum weekly marketing for those channels. And it may be zero, y'all. I want you to hear me. It may be once a month. It may be, you know, every day. It's not for someone else to decide. It's for you to decide. So, for example, maybe you do a weekly podcast and a weekly email. Maybe you do an Instagram. Maybe you do three posts a week. Maybe you do two stories where you talk directly to your people, right? but write it down where you play in your week like whatever you're using to play in your week really write it down and get realistic and serious about it um minimum means if life goes sideways you still do this anything extra is a bonus not the baseline I think that this is just gold, honestly. I wish somebody would have come and told me this before instead of learning it the hard way. So we hope we're helping you avoid the hard way. I love that. Well, let's recap a little bit from this episode. Aligned marketing is about who you are and the life you're living, not just about what's trending. Remember, sexy business equals a sexy life. So stay true to you. And one consistent, honest channel can change everything. Remember what Kim just said. I love that. The minimum means if life goes sideways, you still do it so like everything else in between just little bonus pieces of you being shared so great well if this helped you while you're listening please share this episode with one business friend who's tired of forcing themselves into marketing that doesn't fit and next time we are talking about money rhythms for a calm business thank you very much for listening in we couldn't make this podcast better without you so we hope to see you next time love y'all Thank you for joining Kim and Jill in the Buckets and Boomgate studio for today's conversation. Don't forget to follow the show for future juicy episodes, and they can't wait to chat with you next week.
