S3 E70 Are You Practicing Your Show Side Manner
In this episode, Kim White introduces a powerful concept for entrepreneurs who create content: Show Side Manner. Just like a doctor’s bedside manner shapes how patients feel in the room, your show side manner is the way you show up, speak, and connect with your audience whenever you’re “on” for your business. It’s the tone, presence, and care you bring to your podcasts, videos, lives, and presentations that makes people feel seen, safe, respected, and engaged. Kim unpacks why show side manner matters just as much as your strategy, and how to intentionally create an experience your audience wants to come back to.
In this episode, you’ll hear:
- What “show side manner” is and how it parallels a doctor’s bedside manner
- Why how you deliver your message impacts people more than what you say
- The difference between performing at your audience and being present with them
- Simple habits that make your audience feel safe, respected, and cared for
- A practical question to ask yourself before every podcast, video, or live
Key takeaways for small business owners & entrepreneurs:
- Your voice, pace, and tone are part of your brand, not just your words
- People remember how they felt in your space more than the exact content
- You can bring challenge and truth without shaming, rushing, or bruising your audience
- When your show side manner is strong, trust, retention, and referrals all go up
Action step:
- Before your next podcast, video, live, or presentation, take 10 seconds and ask: “What do I want people to feel while they’re with me?”
- Then line up your show side manner with that intention:
- slow your pace a little
- soften your tone
- leave space for people to think
- choose words that build, not bruise
If you’re looking for more entrepreneurial fun, tune into to our weekly livestream of Good Morning Entrepreneurs (GME).
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